AI Visibility Guides
Practical, answer-first guides on making brands visible in AI answer engines (ChatGPT, Gemini, Perplexity, Claude). Short, clear, actionable.
What is AEO (Answer Engine Optimization)?
How it differs from SEO, why it matters now, how it's measured and improved — the category's foundational guide.
What is llms.txt and how do you add it?
The file that tells AI models what your site is: format, a live example, 3-step setup and the robots.txt allow-list for AI crawlers.
How does your brand become visible in ChatGPT?
From crawler access to trusted citations: six concrete steps that make AI engines recommend your brand.
Why isn't your brand in ChatGPT?
Ranking #1 on Google but AI won't recommend you? The 7 most common reasons and a concrete fix for each.
How a GEONI scan works: what gets measured, step by step
Six steps, what appears in the report, how long it takes and how tokens work. No setup, no code to install.
AI crawler list and robots.txt rules (2026)
Who owns each crawler, what it fetches for, and whether it obeys robots.txt. Copy-paste allow block and two commands to verify.
ChatGPT, Claude, Gemini, Perplexity: same question, different answers
Where the four engines diverge, three risks of looking at only one, and a practical routine for measuring all four.
Does GEO actually work? What the peer-reviewed research says
The KDD 2024 study, summarised from the primary source: adding quotations and statistics raised visibility 30-40%, keyword stuffing scored below doing nothing, and the same method swung from -22.9% to +99.7% depending on the domain.
Measurement report: how four AI engines see the same brand
Our own data from 154 measured subjects: ChatGPT recognised only 67%, Gemini recognised 90% but carried 29% hallucination suspicion, and engines either agree closely or differ by 40+ points with almost nothing in between.
Who does AI visibility work — and how to choose one
Agencies, independent consultants and measurement tools. The four questions that separate them, three promises that are red flags, and whether you need to replace your SEO agency.
AI visibility tracking tools: a 2026 comparison guide
What these tools actually measure, seven criteria for telling them apart, and a five-minute test you can run without buying anything. No ranking — criteria instead.
What is GEO (Generative Engine Optimization)?
Getting your brand cited inside generative AI answers: what GEO is, how it differs from SEO/AEO, and how to measure it.
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